译见：你能估算大数据的价值吗？

互联网时代的到来完全改变了经济和政治的格局，大数据的力量彻底转变了大多数的业务流程，我们能够做出比以往任何时候都有把握的决策和判断。

为了使企业更有价值，获得更多的利润，企业主或管理团队，需要关注两个主要观点：

1.研究企业如何利用数据采集技术的潜在力量。

2.分析大数据如何帮助产品的创新从而创造更多的利润。

这个市场分析会影响公司如何发展他们的策略，让他们不断朝着自己的目标前进。

他们也有能力从现有和潜在的客户那里获得更多的见解。这些有用的信息是追踪消费者行为的一种方式，在任何情况下增加销售量。

专家们认识到速度和安全性是在提供有效的大数据分析时的两个至关重要因素。速度意味着数据能够很快产生并进行快速的分析。如果有必要，允许企业迅速做出重要的决定。

大数据如何帮助企业?

安全的数据传输对企业和政府机构检测欺诈以及预防犯罪是非常重要的。大数据分析程序可以理解世界上任何机构所记录的数据。Palantir，一家位于加利福尼亚州帕洛阿尔托的企业，选择了大数据技术来进行企业的预测。Palantir已经设计出了一个程序，该程序目前被美国情报部门用来侦查和预防恐怖活动。通过对恐怖嫌疑人的资料审查，这个程序把有利于逮捕备受瞩目的罪犯的数据聚集在一起，对于那些被拘押的人来说是无价的，对于我们所有人的安全也是极为重要的。

大数据还有助于了解模式分析，这适用于许多领域，包括帮助企业从数以百万计的数据中来了解用户的需求，以及客户需要公司为他们提供的产品和服务。对于任何公司来说，放一磅或一美元的价值在它上面几乎是不可能的，但是可以肯定的是，公司宁可拥有大数据。

预测大数据的未来价值

在2018年，全球大数据市场的价值预计将达到483亿美元。北美在收益方面目前是市场中的领导者，预计表明直到2018年它仍将保持其领先的位置。下一个主导市场会是欧洲，它以集中的企业使用和数据分析来给相关的公司顾客创造强大的用户体验。

随着数据完整性的提高，大数据创造了许多新的机会，流行的社交平台Facebook声称他们每天都会收集到超过500TB的用户数据量。你在Facebook社交平台上发的关于自己爱好的帖子，你在哪里签到以及你使用GPS的这些所有的数据都被收集起来了。

像Netflix这样的组织机构在商业模式中使用这些数据来转变顾客的观念和活动。Startups利用这些信息来决定未来他们如何扩大自己的市场。

另外，随着大量数据的获得，投资者和公司使用收集到的大数据分析来研究世界经济的增长和财政状况的改善情况。

虽然要确切的计算出一个公司的大数据价值或许是不可能的，但有一件事可以肯定，它确实是存在的。

作者—Maytech专注于通过无缝的，可扩展的数据采集方法来帮助企业利用大数据的力量。

英语原文：

Can You Put a Price on Big Data?

The internet era has changed the economic and political landscape completely. The power of big data has revolutionised most business processes and now allows for decisions and analytical judgments to be made with more certainty than ever before.

In order for a business to be more valuable and profitable, owners, or the management team, need to focus on two main ideas:

1. Researching how businesses can use data acquisition technology to leverage potential

2. Analysing how big data can help to innovate on existing products and create more profit

This market analysis impacts how companies will develop their strategies and allow them to work towards achieving their goals.

They will also have the ability to get more insights from their existing and potential consumers along the way too. This useful information is a way of tracking consumer behaviours and in almost all cases increase sales.

Experts recognise that speed and security are both vitally important in delivering effective big data analytics. Speed means that data can be generated and analysed in moments, allowing for businesses to make important decisions immediately, if necessary.

How big data helps businesses

Secure data transfer is important for business and government institutions in areas where fraud detection and crime prevention are involved. Big data analysis programs can be used to understand situations from recorded data all over the world. One of the companies which joined the technology of big data to forecast situations is Palantir, a business located in Palo Alto, California.

Palantir has designed a program which is now being used by the US intelligence department to detect and prevent acts of terrorism. Through the examination of the information on terror suspects, the program puts together the data which can lead to the arrest of high-profile criminals – priceless for those in charge and paramount to the safety of us all.

Big data also helps to understand pattern analysis. This is applicable in many fields, including business where it has made millions for companies using it to understand what the consumer wants and delivering products and services as their clients demand them. Putting a pound or dollar value on its worth to any given corporation is nigh on impossible but, rest assured, companies would rather have big data than not!

Predicting the future value of big data

In 2018, the global big data market is forecasted to be worth $48.3 billion. North America is the current leader in the market in terms of revenues and the forecast indicates that it will still hold its position until 2018. The next leading market is Europe which is also known for its intensive business use and analysis of data to create an enhanced experience for the relevant company’s customers.

With improved data integrity, big data creates new opportunities. The popular social media platform Facebook is said to collect more than 500 terabytes of user data per day. The posts that you have liked in Facebook, the places where you checked-in and your usage of GPS are all collected.

Organisations such as Netflix have used this data to transform customer perceptions and activities into business models. Startups can take advantage of this information to determine how they could further expand their niche market.

And, with the massive amount of data available, investors and companies can use the analysis gleaned from big data research for the growth of the world’s economy and improve their finances as well.

While it may be impossible to put an actual figure on what any one company’s big data is worth one thing is for sure – it’s here to stay.

End.